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Pocket Business

Connect with Pocket Business.

At Pocket Business, I believe in keeping things straightforward.

I follow five guiding principles that shape how I work with clients:

  1. Respect for Everyone: Every interaction matters. I value your time and insights.

  2. Taking Responsibility: I own my decisions and actions, ensuring transparency and trust.

  3. Solution-Orientated Mindset: Together, we’ll focus on finding solutions rather than dwelling on problems.

  4. Perspective is Key: I believe that changing our perspective can lead to incredible transformations.

  5. Expect Success: To expect great things, we first need to expect it from ourselves."

I’m excited to bring these principles into our collaboration and support you to achieve your goals!

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Ready to talk business?

Connect with Joe.

30+

Years of Entrepreneurial Experience

13+

Years as MD

$10mil +

Annual Turnover as MD in Africa

100%

Committed

Let’s Talk Marketing, Growth, Smart Strategy, and Winning Offers

Back in 1994, running a business looked very different. No smartphones, no social media, and definitely no instant access to powerful business tools. Windows? They were just something you looked through, not something you worked on 😄. That’s when I took a bold leap, left my 9-to-5, and jumped headfirst into entrepreneurship.

Since then, I’ve built businesses from scratch, scaled operations to over $8 million in annual revenue, and worked with entrepreneurs across industries. Along the way, I learnt one crucial lesson—without a clear strategy, businesses struggle to grow and scale effectively.

Now, through Pocket Business, I help entrepreneurs like you build sustainable, profitable businesses with proven frameworks and tailored solutions.

Some discussion points to consider:

Unlock Your Business Potential with Expert Strategies and Tailored Solutions

Discover how to streamline operations, attract more customers, and grow your revenue with personalised strategies and cutting-edge business solutions.

1. Marketing Mastery for Business Growth

Let’s explore powerful marketing strategies that drive real results. From branding and lead generation to digital marketing and customer retention, we’ll help you create an effective marketing plan that positions your business for success in today's competitive landscape.

2. Your Business Value Blueprint

Learn how to define what makes your business unique and leverage it to attract more customers and boost revenue effortlessly. We’ll explore ways to differentiate your business, communicate value clearly, and stand out in your market.

3. Smart Growth Strategies

We help you build a structured, scalable business with a solid foundation for sustainable growth. From strategic planning to revenue optimisation, we provide practical frameworks to simplify decision-making and accelerate business success.

4. Irresistible Offer Creation

Let’s craft offers that your customers can’t say no to! Whether you’re launching new products or refining existing ones, we focus on value-driven positioning that leads to higher conversions and loyal customers.

5. Revenue-Boosting Tactics

Maximise your profits without increasing your workload. We’ll explore data-backed methods to increase sales, improve cash flow, and optimise your pricing strategies for long-term success.

6. Advanced Business Systems

Streamline your daily operations with smart CRM systems, workflow automation, and customer engagement tools that save time and improve efficiency. Our solutions are designed to help you work smarter, not harder.

7. Online Presence & Reputation Management

We’ll help you master your Google Business Profile, local SEO, and online reputation to attract more leads and establish trust in your market. Make sure your business gets found and stands out online.

8. Customer Journey Optimisation

Turn first-time buyers into lifelong customers with strategies that focus on personalised engagement, automation, and superior customer experiences that keep people coming back.

9. Data-Driven Decision Making

Get real-time insights and track the right metrics to guide your growth. We’ll show you how to use data effectively to make informed business decisions and adjust strategies for maximum impact.

10. Tailored Financing Solutions

Struggling with traditional bank financing? Let's talk about flexible, personalised financial solutions to help your business grow. Whether you need bridging finance, asset financing, or business expansion funding, we’ll discuss how a personal banker approach can help you secure the right financial support without the usual hassle and delays.


11. Consulting on Inevitable Brand Development

Work with us to uncover your brand's essence and align your vision with principles that make a brand irresistible, impactful, and inevitable. We will guide you through a step-by-step process to define your brand's core characteristics. We'll help you identify your brand’s unique gift, the problem it solves, and the fallacy it corrects. Together, we will define your brand's emotional frequency and ensure it is consistently delivered across all touchpoints. We will explore your brand's architecture to ensure clarity and consistency and identify its functional promise. We will also work with you to create a brand hero that embodies your values and resonates with your audience. Through this process, we will help you cultivate a brand that spreads effortlessly and resonates deeply.

Contact Us

  • 060 048 3757

  • 060 048 3757

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